Strategic Social Media for Small Retail Brands
Hi there! My name is Michaela.
I’m a social media manager based in Edinburgh. I work with small retail brands and consultants to create social media that feels authentic, strategic and effective.
I have experience across e-commerce fashion, tech start-ups and small business marketing, giving me a well rounded understanding of social media from both a brand and business perspective.
I’ve managed content, online communities and social channels where consistency, engagement and performance matter. Today, I work with small retail brands and consultants, helping them build a strong and sustainable presence on social media through thoughtful strategy and content.
I have worked with
Portfolio
Packages
Social Media Management
£200/month
Ongoing social media support so you can stay consistent, visible and engaged.
- Strategy and planning
- Content creation
- Scheduling and posting
- Community management
- Monthly analytics
Social Media Consulting
£200/month
One to one guidance to help you improve your social media strategy and results.
• Social media audit
• Audience and competitor research
• Strategy recommendations
• Analytics overview
• Action plan
Written Content
£200/month
Professional written content designed to engage your audience and support SEO.
- Blog posts
- Website copy
- Product descriptions
- Newsletters
- SEO focused content
MP Virtual Assistant 